Introduction
THE story of business and philosophy begins with Thales:
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"For when they reproached him because of his poverty, as though philosophy were no use, it is said that, having observed through his study of the heavenly bodies that there would be a large olive crop, he raised a little capital while it was still winter, and paid deposits on all the olive presses in Miletus and Chios, hiring them cheaply because no one bid against him. When the appropriate time came there was a sudden rush of requests for the presses; he then hired them out on his own terms and so made a large profit, thus demonstrating that it is easy for philosophers to be rich, if they wish, but that it is not in this that they are interested" (Aristotle).
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Today, star gazing is no longer regarded as a viable basis for business decisions.
Yet we believe that philosophy has a role to play in showing how one can do business better.
We hold that business is meaningful to those who do it in a way which is not measurable purely in terms of profit and loss.
We see our role as helping business people and companies to discover their values, appreciate the value of their knowledge, and learn better ways to communicate.
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